WorldWinner runs weekly promotional campaigns to increase player engagement and deposits. These brand extensions establish distinct visual themes while maintaining consistency with the core platform identity across digital campaigns and promotional materials.
My role
• Concept development
• Visual design system
• Campaign asset creation
• Collaboration with Marketing Team
1. March Campaign
Designed creative assets for a week-long March campaign featuring multiple promotional components and an accompanying social game. The campaign delivered strong results, driving increased gameplay and higher NAR.
My role
• Concept development
• Visual design system
• Campaign asset creation
• Collaboration with Marketing Team
1. March Campaign
Designed creative assets for a week-long March campaign featuring multiple promotional components and an accompanying social game. The campaign delivered strong results, driving increased gameplay and higher NAR.
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2. February Football Campaign
Designed a football-themed visual stamp to unify all promotions for a week-long February campaign. The creative element helped create a cohesive look across multiple promotional assets and marketing channels. The campaign performed very successfully, driving increased gameplay and higher NAR.
Designed a football-themed visual stamp to unify all promotions for a week-long February campaign. The creative element helped create a cohesive look across multiple promotional assets and marketing channels. The campaign performed very successfully, driving increased gameplay and higher NAR.
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3. Valentine’s Day Weekend Campaign
Designed and executed a Valentine’s Day promotional campaign running from February 11–15, featuring nine unique promotions supported by a social media component. The project began with design research and the development of a themed logo stamp, followed by multiple iterations until the final concept was approved. Once approved, I created and delivered all campaign assets, exporting and organizing files for the marketing team to program and deploy.
While the campaign did not perform as strongly as expected, the results provided valuable insights, and several promotional materials were refined and adapted for use in subsequent campaigns.
Designed and executed a Valentine’s Day promotional campaign running from February 11–15, featuring nine unique promotions supported by a social media component. The project began with design research and the development of a themed logo stamp, followed by multiple iterations until the final concept was approved. Once approved, I created and delivered all campaign assets, exporting and organizing files for the marketing team to program and deploy.
While the campaign did not perform as strongly as expected, the results provided valuable insights, and several promotional materials were refined and adapted for use in subsequent campaigns.
